About
Professional Background
My interest in digital analytics started with my love for creating content on various platforms from a young age and sharing it across different channels. I have always enjoyed analyzing things, which led me to experiment with different types of content and explore what resonates with various audiences across different platforms. I became fascinated by how to tailor content based on the platform, the audience and of course, data.
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After completing a three-year education to become an assistant nurse with a focus on psychology and gaining over nine years of experience in healthcare and as a coordinator, I have built a strong foundation in understanding human behavior and meeting people where they are. I have not only strengthened my ability to connect with others but also learned how to welcome, guide, and mentor newcomers, interns, and teams. After many years within the same industry, I felt that I had more to give, which led me to pursue my dream by enrolling in the Digital Analytics Specialist program at IHM Business School in Malmö in 2023.
Experiences
Volunteer Staff MeasureCamp Malmö, Sweden 2025
This year I had the opportunity to be part of the volunteer team, focusing on content production for the event. My role included capturing photos, recording and editing videos, and documenting the day. I also supported the organizing team to ensure everything ran smoothly. It was a day full of energy and inspiration, made memorable thanks to the incredible teamwork of volunteers, organizers, and, of course, all the amazing attendees and speakers.
Volunteer Staff MeasureCamp Copenhagen, Denmark 2024
For the second MeasureCamp I attended, I had the opportunity to be involved in planning the whole event as one of the organizers. In my role as team lead, I helped the head of the team by planning, setting up, and organizing the daily schedule, and coordination with the volunteers. We togheter as a team made sure that everything ran smoothly throughout the day. It was a day full of joy and inspiration, and thanks to all the volunteers and organizers, it was a day we will remember for a long time.
Volunteer MeasureCamp Malmö, Sweden 2023
I had the opportunity to assist at the first-ever MeasureCamp in Malmö as a volunteer, where I contributed to various aspects of the event. The whole team of volunteers and the organizers contributed to making this the best-organized MeasureCamp in the opinion of many experienced attendees. I also took the chance to co-host my first session with my dear friend Jessica to facilitate networking between students and experienced analysts who attended the event.
Next Gen Event and Course Producer Team Lead at Brand Leadership Community
In my free time, I am actively involved with the Brand Leadership Community (BLC) The Next Gen. This role includes facilitating events and projects for BLC, handling everything from planning and preparing events and courses across all sections, including eCommerce, MarTech, and Analytics. This involvement allows me to give back to the community and develop in my role as a future analyst.
Side projects
My website
This website, is one of my side projects. I built it from scratch using CSS, HTML, and JavaScript and I’ve integrated tools like GA4 and GTM. The website is an ongoing project and may never be done, as its purpose is to serve as a playground where I can experiment with different tools and scripts and grow in my future role as a digital analyst. It also provides a space to share my journey and hopefully receive feedback and tips from visitors helping me improve and continue to learn.
Education
At IHM Business School in Malmö, I am receiving a comprehensive education in digital analytics. The curriculum covers topics such as data collection, analysis, and advanced tracking setups. I am learning to work with tools such as Google Analytics, Google Tag Manager, Looker Studio, Google Ads, META, and SemRush. Our courses at IHM are led by professionals who bring relevant experience and knowledge that reflects the latest trends in the industry.
To read more about my education, visit the Education section in the navigation menu
