About Me
Professional Background
My journey to becoming a digital analyst started with my love for creating online content. From a young age, I enjoyed analyzing things, which led me to experiment with different types of content and share them on various platforms. This experience sparked my interest in marketing and curiosity about how things work behind the scenes.
After a three-year education to become an assistant nurse with a focus on psychology and over nine years working in healthcare, I developed valuable interpersonal skills and gained deep insights into human behavior. I have not only developed strong people skills but also learned how to meet new people, guide and educate both newcomers and interns, and assist with their integration into the team and during their internship.
During these nine years, I also worked as a coordinator within healthcare, which is how I gained my organizational and planning skills by managing schedules and personnel. This experience has helped me structure my work, develop problem-solving abilities and identify needs effectively.
Driven by my passion for content creation and a growing interest in marketing and data, I discovered digital analytics. After many years within the same industry I felt that I had more to give which led me to pursue my dream by enrolling in the Digital Analytics Specialist program at IHM Business School in Malmö in 2023.
Experiences
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Volunteer MeasureCamp Malmö, Sweden 2023
I had the opportunity to assist at the first-ever MeasureCamp in Malmö as a volunteer, where I contributed to various aspects of the event. The whole team of volunteers and the organizers contributed to making this the best-organized MeasureCamp in the opinion of many experienced attendees. I also took the chance to co-host my first session with my dear friend Jessica to facilitate networking between students and experienced analysts who attended the event.
Volunteer Staff MeasureCamp Copenhagen, Denmark 2024
For the second MeasureCamp I attended, I had the opportunity to be involved in planning the whole event as one of the organizers. In my role as team lead, I helped the head of the team by planning, setting up, and organizing the daily schedule, and coordination with the volunteers. We togheter as a team made sure that everything ran smoothly throughout the day. It was a day full of joy and inspiration, and thanks to all the volunteers and organizers, it was a day we will remember for a long time.
Next Gen Event and Course Producer Team Lead at Brand Leadership Community
In my free time, I am actively involved with the Brand Leadership Community (BLC) The Next Gen. This role includes facilitating events and projects for BLC, handling everything from planning and preparing events and courses across all sections, including eCommerce, MarTech, and Analytics. This involvement allows me to give back to the community and develop in my role as a future analyst.
Apprenticeship Role of Event & Course Producer
Apart from attending and volunteering at various events, my passion for learning motivated me to take on an apprenticeship as an Event & Course Producer at the Brand Leadership Community (BLC) in Copenhagen. This role allows me to apply my coordination skills while collaborating with like-minded individuals who share my interest in analytics and marketing. Through this position, I am enhancing my organizational and leadership abilities, gaining valuable experience by applying classroom knowledge to real-world situations.
My Website
This website, is one of my side projects. I built it from scratch using CSS, HTML, and JavaScript and I’ve integrated tools like GA4 and GTM. The website is an ongoing project and may never be done, as its purpose is to serve as a playground where I can experiment with different tools and scripts and grow in my future role as a digital analyst. It also provides a space to share my journey and hopefully receive feedback and tips from visitors helping me improve and continue to learn.
Education
At IHM Business School in Malmö, I am receiving a comprehensive education in digital analytics. The curriculum covers topics such as data collection, analysis, and advanced tracking setups. I am learning to work with tools such as Google Analytics, Google Tag Manager, Looker Studio, Google Ads, META, and SemRush. Our courses at IHM are led by professionals who bring relevant experience and knowledge that reflects the latest trends in the industry.
To read more about my education, visit the Education section in the navigation menu
